Purity Ratings

Purity Rating

Product Types

Purity Rating 4 100% Certified Organic: Organic latex, organic cotton, organic wool, organic coco coir. Entire product is outside third-party certified.
Purity Rating 3 100% All Natural Latex with some certifications
Purity Rating 2 “Natural” (blended) Latex: Mattresses, pillows, protectors, natural innerspring, organic mattress protector with plastic water-barrier, with some certifications
Purity Rating 1 Most Products are CertiPUR-US® certified Green Memory Foam: mattresses & pillows
Purity Rating 0 Traditional products without any natural or organic materials

Purity Rating 4

100% outside third party certified Organic product.

A lot of people throw around the word “organic” when what they’re talking about is actually just “all-natural”. Or many times one component in a mattress is certified organic, while all the others are not.
The definition of an organic component (all the individual things that are added to other things to create a mattress; latex, wool, cotton, adhesives, etc) is that the component has been certified by an outside third-party as being chemical-free for three years into it’s history.
The definition of an organic mattress is that ALL of the individual components that go into the mattress are certified organic.

Some examples:

“Natural cotton” says that this is not synthetic cotton. But it does not answer questions like, “Was there DDT sprayed on these cotton fields to keep the bugs off?”. “USDA certified organic cotton” says that no DDT or any other toxic pesticide for that matter was used on the fields where the cotton was grown! Or chemical dyes, no chemicals used to turn it into a finished product, etc.

“Certified organic wool” means, no growth hormones used in the sheep, nothing used on the grass these sheep ate and no chemicals were added to the wool so that you can machine-wash it at home. These organic certifications are thorough!

“All-natural latex” says “this latex came out of a tree”. But, “GOLS (Global Organic Latex Standard) certified organic latex” says “the fields that grow the sustainable Hevea Brasiliensis trees that this latex milk sap was hand harvested from had no chemicals used on them whatsoever. When the latex was turned to production, no harmful chemical agents we’re used to clean the latex”.

A certified organic mattress uses certified organic wool as it’s fire retardant, no chemicals whatsoever. Whereas with a “natural” product all of these things are variable. Certified organic mattresses will of course have many organic certifications.

Purity Rating 3

100% All Natural.

These products are made from 100% natural latex & other components. A pretty standard cover, and silica (molecular sand) fire retardant. They are chemically MUCH cleaner than anything you will ever find in a normal mattress store, and clean enough for most adults uses, but they are not certified organic.They will typically have one or two lighter certifications, such as the CertiPUR-US® certification.

Purity Rating 2

30-99% Natural.

“Natural latex” means a blend of latex, wherein 30% all natural latex milk sap is used and blended with 70% synthetic (SBR) latex. It is important to note that even SBR synthetic latex is chemically cleaner than most mattress components. It is much cleaner than polyurethane foam, which is ubiquitous in normal mattresses. Also, these mattresses replace harsh chemical fire retardants with silica (sand).They will typically have one or two lighter certifications, such as the CertiPUR-US® certification.

Purity Rating 1

15-30% Natural.

Memory foam can only be made so green. Our manufacturer replaces approximately 20% petroleum-based poly-core with soy oil derived foam. They do the same with the memory foam portion of the mattress. They make the memory foam open cell (as opposed to closed cell), so that the product doesn’t off-gas anywhere near as badly as traditional memory foam. They use a partially bamboo-based stretch knit cover. World Bed uses a wood pulp based rayon fabric fire retardant. They will typically have one certification, the CertiPUR-US® certification.

Purity Rating 0

Traditional Product.

Traditional mattresses and products are not natural and certainly not organic.

A TempurPedic memory foam mattress or a Simmons standard innerspring mattress would be two examples of a traditional mattress.They will have chemical spray on fire retardants and of course no organic or chemical free certifications.

The Tempurpedic is made of:

  • Petroleum-based polyurethane foam
  • Rayon cover
  • Chemical fire retardants
  • Glues
  • A closed-cell construction which off-gass terribly as the cell walls breakdown

A Simmons innerspring mattress has:

  • Poly-foam padding
  • A man-made fabric cover
  • Chemical fire retardants
  • Glues